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Friday, 18 September 23:55 (GMT -05:00)

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Investment into US Television: Perspectives of Company’s Shares by Eyes of Traders


New report of Moody’s says that US television industry is predicted to remain stable, despite the expected drop of income from advertizing in 2013 (this is connected with rise of income last year due to political and Olympiad-related advertizing):

“This year advertizing income from main sectors, such as automobile production and services will increase by 1-3 percent, but total advertizing income will drop by 5-7 percent due to absence of advertizing connected with presidential race in the USA and summer Olympics,” says vice-president, senior analyst Karl Salas. Nevertheless, the expert claims that predicted growth during the next 12-18 months corresponds to Moody’s expectations of stability in relation to terrestrial television.


What will happen to shares of television companies? Are they perspective for investors? These issues have been studied by “News of Stock Exchange” Department of the “Market Leader” and experts of Masterforex-V Academy.
Traders about Future of US Television Companies
Taking into consideration the growing competition of cable television and Internet media, including sheets and mobile phones, Moody’s does not expect income from television advertizing to return to its peak levels (which used to be in 2006) for at least two years.
Leaders of television markets expect higher fees from rebroadcast, for there last negotiations about higher payment from cable, satellite, and telecommunication companies.
Nevertheless, fragmentation of media and higher competition keep casting pressure on perspective growth of broadcasting. The share of cable television and Internet media will keep rising, thus reducing the rate of growth.
American edition for investors masterforex-v.com will give more details on US television industry on the example of one of the leading companies Gray Television, Inc. This company is an operator of terrestrial television in the US. As of February 25, 2013, it broadcasts 41 main channel and 45 secondary channels on 30 television markets, including:
- 19 main channels and 1 supplementary channel related to CBS Inc.;
- 10 main channels related to National Broadcasting Company, Inc.;
- 8 main channels and 1 supplementary channel related to American Broadcasting Company;
- 3 main channels and 2 secondary channels affiliated with FOX Broadcasting Company.
The company’s secondary channels are also related to CW Network/ CW Plus Network, MyNetwork, Untamed Sports Network, The Country Network, This TV Network, the MeTV Network, and Antenna TV. Besides, the company broadcasts 9 channels of local news / weather.

Gray Television, Inc. was founded in 1897 with headquarters in Atlanta, Georgia.


There is positive dynamics of growth in comparison to the previous period. This is a positive result.

Report on income and loss:

It shows growth of expenditure and, consequently, shortage of income. However, despite this, the company looks positive.
Cash flow report:

In general, there is shortage of inflow during the reporting period, but at the end of the period free cash flow is higher than last year.

The company’s dynamics and general market predictions signal about possible growth in mid-term perspective (there is basis for growth). However, in case of stock market correction the price of company’s shares may be expected to drop in short-term perspective (possible correction). Simple buying or selling of the company bears high and almost unlimited risks, but this can be easily solved by the use of options. For more details about the issue please address to Commodity Trading Department of Masterforex-V Academy.


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